In a surprise announcement today NBC named action movie star Arnold Schwarzenegger as the next host on their popular quasi-reality TV series Celebrity Apprentice. Paul Telegdy, president of alternative and late programming for the network said:
“We are thrilled to be opening a powerful new chapter in the story of the Apprentice franchise, Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves. It was Arnold’s personal passion for the format that Mark Burnett and Donald Trump built over the last decade, as well as his fresh take on how to take it to new heights for today’s audiences, that made him the man to hire. The Celebrity Apprentice… will be back!”
Arnold had this to say:
“I have always been a huge fan of The Celebrity Apprentice and the way it showcases the challenges and triumphs of business and teamwork, I am thrilled to bring my experience to the boardroom and to continue to raise millions for charity. Let’s get started!”
Upon hearing of the news Donald Trump tweeted:
Congrats to my friend @Schwarzenegger who is doing next season’s Celebrity Apprentice. He’ll be great & will raise lots of $ for charity.
Wow. I’m blown away and honored by all your tweets. I can’t wait to bring my experience to the board room & raise millions for charity.
For those of you unfamiliar with the US political and electoral system, Donald trump had to choose between his show and his political ambitions. Giving Donald his own show and defacto platform to campaign with on network television would be considered a donation of sorts to Donald’s campaign beyond what anyone is even allowed to give. The network would then have to give “equal time” to the other candidates to balance it out. I don’t see many other entertainers that could drive ratings in the field so Donald had to step down if he was seriously going to run for President of the United States of America. This news is a serious boost for Donald Trump’s presidential supporters. It shows that Donald isn’t just doing this to boost ratings for his reality show since it is now no longer HIS show; it’s Arnold’s.